Books & storytelling
Real stories, real life, and real impact—developed for readers and audiences.
The creative home of Danny Ice & Linzee Wyld
Every character has a story.
Every story has a person behind it.
We turn original ideas into stories, shows, and experiences that connect with people—inside professional wrestling and beyond.
ExperiencePassionConnectionAuthenticity
What we are. What we do. Why it matters.
Ideas people can experience.
The Man Behind the Gimmick Productions is the creative production company and master brand behind the original creations and projects of Danny Ice and Linzee Wyld.
Built on years in and around professional wrestling, MBTG tells honest stories, creates original entertainment, and connects fans with the people behind the characters.
Creative production with a point of view
What we make
Podcasts & audio
Conversations and audio projects designed to entertain, inspire, and inform.
Video & documentaries
Stories brought to the screen with purpose, personality, and heart.
Wrestling projects
From in-ring to behind the scenes—we live it, understand it, and create it.
Original entertainment
Shows, concepts, pop theory, and wrestling education you won’t find anywhere else.
Production partnerships
Creative development and production support for people with a story worth telling.
Books by Danny Ice
The stories behind the road.
Two honest memoirs about life inside professional wrestling—the sacrifices, the brotherhood, the hard lessons, and the moments that never leave you.
Book One
The Man Behind the Gimmick
After more than twenty-five years in professional wrestling, Danny Ice pulls back the curtain. From small-town beginnings in Pulaski, Illinois, to life on the road, locker-room stories, triumphs, family moments, and personal tragedy, this is the raw story of the man behind the character fans loved to hate.
Amazon price: $18.58
Buy Book One on Amazon
Book Two
The Man Behind the Gimmick 2
You Had to Be There.
This is the road—the miles, matches, chaos, brotherhood, pain, and memories. Danny Ice takes readers deeper into violent matches, unpredictable nights, wrestling politics, loyalty, faith, and the bonds that turn coworkers into family.
Amazon price: $21.95
Buy Book Two on AmazonPaperback prices shown were listed on Amazon on September 7, 2026 and may change.
Sponsorship opportunities
Real stories.
Real impact.
Support independent wrestling documentaries, exclusive content, interviews, and behind-the-scenes stories that bring the wrestling world closer to the fans.
Become a sponsor
Monthly sponsorships
Choose your level of impact
Supporter
$100 / month
- Name listed on our website
- Thank-you post on social media
- Supporter shout-out in videos
- Early access to select content
For fans who want to show their support.
Choose SupporterPartner
$250 / month
- All Supporter benefits
- Your logo on our website
- Shout-out in video credits
- Tagged thank-you post monthly
- Behind-the-scenes updates
For businesses that want to be seen and appreciated.
Choose PartnerChampion
$500 / month
- All Partner benefits
- Larger logo placement
- Sponsored segment in videos
- Priority shout-outs in content
- First look at new projects
- Direct-message thank you
For brands that want maximum exposure.
Choose ChampionOne-time founding packages
Put your name in the foundation
Founding Sponsor
$1,000 one time
- All Champion monthly benefits
- Founding Sponsor badge on website
- Your logo at the beginning and end of all videos
- Special thank you in every video
- Recognition as a founding supporter
Premier Founding Sponsor
$2,500 one time
- All Founding Sponsor benefits
- Exclusive Premier recognition in credits and on the website
- Featured sponsor spotlight video across all platforms
- Top logo placement on promotional materials for 12 months
- VIP invitation to special events
Sponsorships begin through a direct conversation with MBTG. Package availability and project fit are confirmed before any commitment.
Have a project in mind?