Books & storytelling
Real stories, real life, and real impact—developed for readers and audiences.
The creative home of Danny Ice & Linzee Wyld
Every character has a story.
Every story has a person behind it.
We turn original ideas into stories, shows, and experiences that connect with people—inside professional wrestling and beyond.
ExperiencePassionConnectionAuthenticity
What we are. What we do. Why it matters.
Ideas people can experience.
The Man Behind the Gimmick Productions is the creative production company and master brand behind the original creations and projects of Danny Ice and Linzee Wyld.
Built on years in and around professional wrestling, MBTG tells honest stories, creates original entertainment, and connects fans with the people behind the characters.
Creative production with a point of view
What we make
Podcasts & audio
Conversations and audio projects designed to entertain, inspire, and inform.
Video & documentaries
Stories brought to the screen with purpose, personality, and heart.
Wrestling projects
From in-ring to behind the scenes—we live it, understand it, and create it.
Original entertainment
Shows, concepts, pop theory, and wrestling education you won’t find anywhere else.
Production partnerships
Creative development and production support for people with a story worth telling.
Books by Danny Ice
The stories behind the road.
Two honest memoirs about life inside professional wrestling—the sacrifices, the brotherhood, the hard lessons, and the moments that never leave you.
Book One
The Man Behind the Gimmick
After more than twenty-five years in professional wrestling, Danny Ice pulls back the curtain. From small-town beginnings in Pulaski, Illinois, to life on the road, locker-room stories, triumphs, family moments, and personal tragedy, this is the raw story of the man behind the character fans loved to hate.
Amazon price: $18.58
Buy Book One on Amazon
Book Two
The Man Behind the Gimmick 2
You Had to Be There.
This is the road—the miles, matches, chaos, brotherhood, pain, and memories. Danny Ice takes readers deeper into violent matches, unpredictable nights, wrestling politics, loyalty, faith, and the bonds that turn coworkers into family.
Amazon price: $21.95
Buy Book Two on AmazonPaperback prices shown were listed on Amazon on September 7, 2026 and may change.
Sponsorship partnerships
Put your business alongside stories people are already watching.
Partner with The Man Behind the Gimmick Productions to support independent wrestling documentaries, interviews, exclusive content, and the real people behind the characters.
Start a partnershipFor individual supporters
Help keep the stories going
Backstage Supporter
$50 support level
- Directly supports independent storytelling
- Name recognized on our supporter list, with permission
- Updates on the projects your support helps move forward
For fans who believe in what MBTG is building.
Become a supporterStory Partner
$100 support level
- Everything in the Backstage Supporter level
- Social-media thank-you, with permission
- Early looks at select MBTG news and content
For individuals who want to play a bigger part in the next chapter.
Become a story partnerFor businesses and brands
Build a partnership that fits your goals
Supporting Sponsor
$250 / 3 months
- Logo on select MBTG graphics
- Occasional tagged social-media mentions
- Sponsor recognition in MBTG content
- Non-exclusive category placement
A strong introduction to the MBTG audience.
Start a partnershipRecommended
Official Founding Sponsor
$500 / 6 months
- Regular tags and sponsor shout-outs
- Logo placement across select MBTG content
- Two dedicated sponsor spotlights per month
- Branded-content opportunities
- Category exclusivity when included in the agreement
Consistent visibility and a meaningful audience connection.
Start a partnershipBest long-term value
Premier Founding Sponsor
$1,000 / 12 months
- Everything in the Official Founding Sponsor plan
- Priority logo placement and top billing
- Full-year category exclusivity when included in the agreement
- One custom sponsor commercial per month, up to 60 seconds
- Office or field filming opportunities
- Monthly focus on services or specials
A full-year creative partnership with maximum visibility.
Start a partnershipEvery partnership can be customized around the sponsor’s business, audience, and goals. Category exclusivity, promotional offers, and specific deliverables are confirmed in the individual sponsorship agreement.
Have a project in mind?