MBTG Productions
The Man Behind the Gimmick Productions

The creative home of Danny Ice & Linzee Wyld

Every character has a story.

Every story has a person behind it.

We turn original ideas into stories, shows, and experiences that connect with people—inside professional wrestling and beyond.

Start a production Support MBTG
Thank you to our partners: Falls Count Everywhere Podcast, promotional partner, and DUBBY Energy, affiliate partner. We’re building this together.

What we are. What we do. Why it matters.

The stories behind the spotlight.

The Man Behind the Gimmick Productions is a West Tennessee production company led by Danny Ice and built by a creative team. We capture live events, interview the people behind them, and create video, photography, and original stories.

Our roots are in professional wrestling, but the stories don’t stop at the ring. From performers to local businesses and community events, we give people a chance to be seen and heard.

Falls Count Everywhere Podcast, proud supporter and promotional partner of The Man Behind the Gimmick Productions

Falls Count Everywhere × MBTG

🚨 THE HUGE ANNOUNCEMENT IS HERE! 🚨

The Man Behind the Gimmick Productions is proud to officially announce Falls Count Everywhere Podcast as a proud supporter and promotional partner of MBTG!

These guys have supported what we’re building, and now we’re taking that relationship to another level.

Going forward, you’ll see MBTG and Falls Count Everywhere working together to promote professional wrestling, talent, events, interviews and the stories that deserve to be heard.

Two independent brands.
Two different platforms.
One goal — help each other grow and help shine a bigger spotlight on professional wrestling.

This isn’t just throwing logos on each other’s pages. We’re looking forward to cross-promotion, collaborations, interviews, event coverage and whatever else we can cook up together.

We’re building something at MBTG, and we’re damn proud to have Falls Count Everywhere Podcast standing with us.

Go show them some love and follow the show:

Watch on YouTube Follow on Facebook Follow on X

Welcome to the family, guys. Let’s get to work. 🔥

— The Man Behind the Gimmick Productions

#TheManBehindTheGimmick #MBTG #FallsCountEverywhere #FCEPodcast #ProfessionalWrestling #IndependentWrestling #WrestlingPodcast #WrestlingMedia

Falls Count Everywhere Podcast Episode 242 graphic: Sunday September 27 at 9 PM CDT

Sunday, September 27 · 9 PM Central

Falls Count Everywhere · Episode 242

Another great episode is coming your way this SUNDAY with episode number 242 of the Falls Count Everywhere Podcast! "Rough Cut" Rick Ruby, The "Gem City Mouth" Zmiz and GQ will have great banter to kick the show off including some new goodies from Zmiz's collection stash. Plus we'll highlight the biggest pops of the night from Illinois Elite Wrestling and American Championship Wrestling, recap news headlines from across the Majors, break down the night from AEW's All Out and how it "collided" with another show in Chicago. It's all coming your way Sunday night so make sure you're there to interact with the show during the LIVE broadcast at 9PM Central. We'll see you there!!

#wrestling #WWE #WWERaw #Smackdown #WWENXT #LuchaLibreAAA #AEWAllOut #AEW #TNAimpact #prowrestling

Falls Count Everywhere Podcast
(314) 384-4400

Falls Count Everywhere on Facebook Falls Count Everywhere on YouTube Falls Count Everywhere on Twitter Falls Count Everywhere on Twitch

Featured live event

Friday · September 25 · Dover, Tennessee

Non Stop Wrestling Alliance comes to the Stewart County Fair.

Professional wrestling hits the Stewart County Fair in Dover, Tennessee, with a full night of action presented by Non Stop Wrestling Alliance. These are two of the featured matches already announced, with plenty more wrestling on the card.

Linzee Wyld versus Jennifer Justice at Non Stop Wrestling Alliance

Featuring MBTG’s own Linzee Wyld

Linzee Wyld vs. Jennifer Justice

The Man Behind the Gimmick Productions’ own Linzee Wyld steps into the spotlight against Jennifer Justice at the Stewart County Fair.

Heavyweight Champion De’Vin Graves versus Jeremy White in the Non Stop Wrestling Alliance main event

Main event

De’Vin Graves vs. Jeremy White

Heavyweight Champion De’Vin Graves faces Jeremy White in the night’s main event.

Friday, September 25 Stewart County Fair · Dover, Tennessee Bell time: 6:00 PM · Tickets: $10 Come out and support live independent professional wrestling.

From the ring to the bigger picture

Our Story

The Man Behind the Gimmick started with one simple idea: tell the stories people never get to hear.

What began as stories from years spent inside the world of professional wrestling eventually became The Man Behind the Gimmick books — honest, personal stories about life in and out of the ring, the people met along the way, and everything that happens after the lights go down and the show is over.

But the story didn’t stop with the books.

Those stories created conversations. The conversations created an audience. And before long, we realized there were countless other people, personalities, businesses, and stories that deserved the same opportunity to be seen and heard.

That idea became The Man Behind the Gimmick Productions.

Today, MBTG is growing into a multimedia production company focused on storytelling, professional wrestling, interviews, promotional content, photography, video production, podcasts, animation, and original entertainment.

At the heart of everything we do is still the same thing that started it all: the story behind the person everyone thinks they already know.

Because behind every character, every business, every performer, and every gimmick — there’s a story.

And we want to help tell it.

Creative production with a point of view

What we make

01

Books & storytelling

Real stories, real life, and real impact—developed for readers and audiences.

02

Podcasts & audio

Conversations and audio projects designed to entertain, inspire, and inform.

03

Video, documentaries & live coverage

Pro wrestling, local bands, concerts, and community events captured with purpose, personality, and heart.

04

Wrestling projects

From in-ring to behind the scenes—we live it, understand it, and create it.

05

Original entertainment

Shows, concepts, pop theory, and wrestling education you won’t find anywhere else.

06

Production partnerships

Creative development and production support for people with a story worth telling.

The people behind the production

Meet the Team

Danny Ice and Linzee Wyld of The Man Behind the Gimmick Productions

Founder & Executive Producer

Danny Ice

Danny Ice is the founder and creative force behind The Man Behind the Gimmick Productions.

Drawing on more than twenty-five years in professional wrestling and his experience as an author and storyteller, Danny leads MBTG’s creative direction and turns real experiences into books, videos, podcasts, and original productions.

Director of Social Media & Community Engagement

Linzee Wyld

Linzee helps shape the daily voice of MBTG and keeps the audience connected to the people, stories, and projects behind the brand.

She brings personality, heart, and a fan-first perspective to MBTG’s social platforms, helping each production reach the people who will connect with it most.

Travis Shelton, Director of Video Production for The Man Behind the Gimmick Productions

Director of Video Production

Travis Shelton

Travis helps bring MBTG’s stories to life on screen, guiding the visual side of our productions from the shoot through the final edit.

With a strong creative eye and a passion for professional wrestling and storytelling, he plays a key role in shaping video content that feels authentic, polished, and true to the people behind it.

Travis is also the founder of Get Over Productions, bringing his own production experience and creative vision to every MBTG project.

Linzee Wyld for Linzee’s Corner

This week’s post · Real talk. Real life. No filter.

Linzee’s Corner

I’ve been under the learning tree of this business for 12 years, and my husband has been in professional wrestling for more than 25 years.

When he was coming up, even after being in the business for a couple of years, you were lucky to get paid much of anything. A lot of times, you took what you got, loaded up, and drove to the next town to wrestle again.

So I’m genuinely curious how everyone feels about rates in independent wrestling today.

This is strictly my opinion, but I have a hard time understanding wrestlers who are still relatively new to the business setting rates of $100 or more per show.

Experience matters. Drawing power matters. What you bring to the show matters.

There are people who spent years working for very little, traveling hours between shows, paying their dues, learning, improving, and building their name before they were ever in a position to demand higher money.

I’m not saying anybody should work forever for nothing, and I absolutely believe people should know their worth.

But at what point does knowing your worth become asking for more than you’ve actually earned yet?

I’m interested in hearing both sides of this.

How should a wrestler determine their rate — years in the business, experience, drawing power, travel, talent, or something else?

— Linzee

Fabian K., the official MBTG mascot, wearing his black-and-red mask, headset, cape, and MBTG belt while carrying the MBTG Secret to Success briefcase

Employee? Mascot? Security risk?

Meet Fabian K.

Nobody at MBTG remembers hiring him. He just showed up backstage with a headset, a cape, an MBTG championship belt, and a battered briefcase marked “MBTG Secret to Success.”

Fabian K. claims he has uncovered the formula behind every great story and every unforgettable show. His plan is simple: reveal it, sell it, and finally cash in. The only problem is that somebody from the MBTG team always catches him before he gets the case open.

Whether he is helping the crew, creating chaos, or whispering his latest deal to anyone who will listen, Fabian has become part of the family. He represents the same spirit behind MBTG itself—small ideas, big shows, bigger plans, and just enough trouble to keep things interesting.

“Everybody’s got a gimmick. Mine pays.”

The Fabian K. Files · Incident No. 001

Caught again.

Official status: Briefcase confiscated

Fabian K. caught trying to sell the MBTG Secret to Success briefcase

🚨 Fabian K. has been caught again. 🚨

Apparently, Fabian tried to sell the “MBTG Secret to Success” for $19.99, a gas-station energy drink, and a guaranteed spot in the main event.

When confronted, his official statement was:

“Me? I didn’t do anything…yet.”

The briefcase has been confiscated. Fabian has been placed on probation. Unfortunately, nobody can figure out who actually has the key.

If this little masked troublemaker contacts you with an “exclusive business opportunity,” please notify MBTG immediately.

Do not give him money. Do not offer him creative control. And whatever you do…do not let him book the show. 😂

The Fabian K. Files · Incident No. 002

The case is open.

Official status: One very disappointed salesman

Fabian K. opens his battered briefcase to find batteries, a tangled microphone cable, cold coffee, a note to keep telling the stories, and a sealed red envelope

🚨 Fabian K. has a very important announcement. 🚨

After the last incident, someone finally found the key. Before we could stop him, Fabian opened the “MBTG Secret to Success” briefcase.

Inside: three dead batteries, a tangled mic cord, a cold cup of coffee, and a note that says, “Keep telling the stories.”

Keep telling the stories.

Honestly? That last one is working pretty well. From wrestling locker rooms to businesses across West Tennessee, the stories behind the people are why MBTG exists.

Fabian still thinks there must be more to it. He might be right: a sealed red envelope was tucked beneath the note. Nobody knows what is inside yet.

Books by Danny Ice

The stories behind the road.

Two honest memoirs about life inside professional wrestling—the sacrifices, the brotherhood, the hard lessons, and the moments that never leave you.

Cover of The Man Behind the Gimmick by Danny Ice

Book One

The Man Behind the Gimmick

Danny Ice · 147 pages · Paperback

After more than twenty-five years in professional wrestling, Danny Ice pulls back the curtain. From small-town beginnings in Pulaski, Illinois, to life on the road, locker-room stories, triumphs, family moments, and personal tragedy, this is the raw story of the man behind the character fans loved to hate.

Amazon price: $18.58

Buy Book One on Amazon
Cover of The Man Behind the Gimmick 2: You Had to Be There by Danny Ice

Book Two

The Man Behind the Gimmick 2

You Had to Be There.

Danny Ice · 231 pages · Paperback

This is the road—the miles, matches, chaos, brotherhood, pain, and memories. Danny Ice takes readers deeper into violent matches, unpredictable nights, wrestling politics, loyalty, faith, and the bonds that turn coworkers into family.

Amazon price: $21.95

Buy Book Two on Amazon

Paperback prices shown were listed on Amazon on September 7, 2026 and may change.

Official MBTG affiliate

Fuel up with DUBBY

Support The Man Behind the Gimmick Productions when you shop DUBBY through our affiliate link.

Use promo code

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Shop DUBBY

MBTG may earn a commission from purchases made through this link.

For individual supporters

Help keep the stories going

Backstage Supporter

$50 support level

  • Directly supports independent storytelling
  • Name recognized on our supporter list, with permission
  • Updates on the projects your support helps move forward

For fans who believe in what MBTG is building.

Become a supporter

Story Partner

$100 support level

  • Everything in the Backstage Supporter level
  • Social-media thank-you, with permission
  • Early looks at select MBTG news and content

For individuals who want to play a bigger part in the next chapter.

Become a story partner

For businesses and brands

Build a partnership that fits your goals

Supporting Sponsor

$250 / 3 months

  • Logo on select MBTG graphics
  • Occasional tagged social-media mentions
  • Sponsor recognition in MBTG content
  • Non-exclusive category placement

A strong introduction to the MBTG audience.

Start a partnership

Recommended

Official Founding Sponsor

$500 / 6 months

  • Regular tags and sponsor shout-outs
  • Logo placement across select MBTG content
  • Two dedicated sponsor spotlights per month
  • Branded-content opportunities
  • Category exclusivity when included in the agreement

Consistent visibility and a meaningful audience connection.

Start a partnership

Best long-term value

Premier Founding Sponsor

$1,000 / 12 months

  • Everything in the Official Founding Sponsor plan
  • Priority logo placement and top billing
  • Full-year category exclusivity when included in the agreement
  • One custom sponsor commercial per month, up to 60 seconds
  • Office or field filming opportunities
  • Monthly focus on services or specials

A full-year creative partnership with maximum visibility.

Start a partnership

Have a project in mind?

Let’s make something people remember.

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