Books & storytelling
Real stories, real life, and real impact—developed for readers and audiences.
The creative home of Danny Ice & Linzee Wyld
Every character has a story.
Every story has a person behind it.
We turn original ideas into stories, shows, and experiences that connect with people—inside professional wrestling and beyond.
ExperiencePassionConnectionAuthenticity
What we are. What we do. Why it matters.
Ideas people can experience.
The Man Behind the Gimmick Productions is the creative production company and master brand behind the original creations and projects of Danny Ice and Linzee Wyld.
Built on years in and around professional wrestling, MBTG tells honest stories, creates original entertainment, and connects fans with the people behind the characters.
From the ring to the bigger picture
Our Story
The Man Behind the Gimmick started with one simple idea: tell the stories people never get to hear.
What began as stories from years spent inside the world of professional wrestling eventually became The Man Behind the Gimmick books — honest, personal stories about life in and out of the ring, the people met along the way, and everything that happens after the lights go down and the show is over.
But the story didn’t stop with the books.
Those stories created conversations. The conversations created an audience. And before long, we realized there were countless other people, personalities, businesses, and stories that deserved the same opportunity to be seen and heard.
That idea became The Man Behind the Gimmick Productions.
Today, MBTG is growing into a multimedia production company focused on storytelling, professional wrestling, interviews, promotional content, photography, video production, podcasts, animation, and original entertainment.
At the heart of everything we do is still the same thing that started it all: the story behind the person everyone thinks they already know.
Because behind every character, every business, every performer, and every gimmick — there’s a story.
And we want to help tell it.
Creative production with a point of view
What we make
Podcasts & audio
Conversations and audio projects designed to entertain, inspire, and inform.
Video, documentaries & live coverage
Pro wrestling, local bands, concerts, and community events captured with purpose, personality, and heart.
Wrestling projects
From in-ring to behind the scenes—we live it, understand it, and create it.
Original entertainment
Shows, concepts, pop theory, and wrestling education you won’t find anywhere else.
Production partnerships
Creative development and production support for people with a story worth telling.
Employee? Mascot? Security risk?
Meet Fabian K.
Nobody at MBTG remembers hiring him. He just showed up backstage with a headset, a cape, an MBTG championship belt, and a battered briefcase marked “MBTG Secret to Success.”
Fabian K. claims he has uncovered the formula behind every great story and every unforgettable show. His plan is simple: reveal it, sell it, and finally cash in. The only problem is that somebody from the MBTG team always catches him before he gets the case open.
Whether he is helping the crew, creating chaos, or whispering his latest deal to anyone who will listen, Fabian has become part of the family. He represents the same spirit behind MBTG itself—small ideas, big shows, bigger plans, and just enough trouble to keep things interesting.
“Everybody’s got a gimmick. Mine pays.”
Podcast spotlight · Proud supporter of MBTG Productions
Falls Count Everywhere Podcast
A Midwest-based wrestling podcast delivering insightful, thorough, and educated conversation about the business.
Founded during the pandemic in 2020, Falls Count Everywhere continues to grow every year. Its co-hosts bring years of combined industry experience as in-ring workers, a manager, and a color commentator.
The show puts hardworking men and women in the spotlight through featured guest interviews, giving them space to share their experiences in professional wrestling. Special themed shows and recurring segments cover the business with knowledge, personality, and plenty of laughs—sometimes at the hosts’ own expense.
Streaming live
Sundays at 9:00 PM Central
Facebook · YouTube · X · Twitch
Falls Count Everywhere Podcast is a proud supporter of The Man Behind the Gimmick Productions.
Join the live chat, follow the discussion, and be part of the show.
Books by Danny Ice
The stories behind the road.
Two honest memoirs about life inside professional wrestling—the sacrifices, the brotherhood, the hard lessons, and the moments that never leave you.
Book One
The Man Behind the Gimmick
After more than twenty-five years in professional wrestling, Danny Ice pulls back the curtain. From small-town beginnings in Pulaski, Illinois, to life on the road, locker-room stories, triumphs, family moments, and personal tragedy, this is the raw story of the man behind the character fans loved to hate.
Amazon price: $18.58
Buy Book One on Amazon
Book Two
The Man Behind the Gimmick 2
You Had to Be There.
This is the road—the miles, matches, chaos, brotherhood, pain, and memories. Danny Ice takes readers deeper into violent matches, unpredictable nights, wrestling politics, loyalty, faith, and the bonds that turn coworkers into family.
Amazon price: $21.95
Buy Book Two on AmazonPaperback prices shown were listed on Amazon on September 7, 2026 and may change.
Sponsorship partnerships
Put your business alongside stories people are already watching.
Partner with The Man Behind the Gimmick Productions to support independent wrestling documentaries, interviews, exclusive content, and the real people behind the characters.
Start a partnershipWrestling family support
Help Chris Jones during his recovery
Chris Jones, an independent professional wrestler from Paducah, Kentucky, suffered an injury this past Saturday while competing in Brookport, Illinois.
If you’re able, please help Chris and his family during his recovery by making a donation. If you can’t donate, sharing his fundraiser can help too.
Every donation and share makes a difference.
Donate to Chris’s GoFundMeOfficial MBTG affiliate
Fuel up with DUBBY
Support The Man Behind the Gimmick Productions when you shop DUBBY through our affiliate link.
Use promo code
manbehindthegimmick
Shop DUBBYMBTG may earn a commission from purchases made through this link.
For individual supporters
Help keep the stories going
Backstage Supporter
$50 support level
- Directly supports independent storytelling
- Name recognized on our supporter list, with permission
- Updates on the projects your support helps move forward
For fans who believe in what MBTG is building.
Become a supporterStory Partner
$100 support level
- Everything in the Backstage Supporter level
- Social-media thank-you, with permission
- Early looks at select MBTG news and content
For individuals who want to play a bigger part in the next chapter.
Become a story partnerFor businesses and brands
Build a partnership that fits your goals
Supporting Sponsor
$250 / 3 months
- Logo on select MBTG graphics
- Occasional tagged social-media mentions
- Sponsor recognition in MBTG content
- Non-exclusive category placement
A strong introduction to the MBTG audience.
Start a partnershipRecommended
Official Founding Sponsor
$500 / 6 months
- Regular tags and sponsor shout-outs
- Logo placement across select MBTG content
- Two dedicated sponsor spotlights per month
- Branded-content opportunities
- Category exclusivity when included in the agreement
Consistent visibility and a meaningful audience connection.
Start a partnershipBest long-term value
Premier Founding Sponsor
$1,000 / 12 months
- Everything in the Official Founding Sponsor plan
- Priority logo placement and top billing
- Full-year category exclusivity when included in the agreement
- One custom sponsor commercial per month, up to 60 seconds
- Office or field filming opportunities
- Monthly focus on services or specials
A full-year creative partnership with maximum visibility.
Start a partnershipEvery partnership can be customized around the sponsor’s business, audience, and goals. Category exclusivity, promotional offers, and specific deliverables are confirmed in the individual sponsorship agreement.
Have a project in mind?