The Man Behind the Gimmick Productions
Our Story
From the wrestling ring and the books to the stories we tell now.
What we are. What we do. Why it matters.
The stories behind the spotlight.
The Man Behind the Gimmick Productions is a West Tennessee production company led by Danny Ice and built by a creative team. We capture live events, interview the people behind them, and create video, photography, and original stories.
Our roots are in professional wrestling, but the stories don’t stop at the ring. From performers to local businesses and community events, we give people a chance to be seen and heard.
From the ring to the bigger picture
Our Story
The Man Behind the Gimmick started with one simple idea: tell the stories people never get to hear.
What began as stories from years spent inside the world of professional wrestling eventually became The Man Behind the Gimmick books — honest, personal stories about life in and out of the ring, the people met along the way, and everything that happens after the lights go down and the show is over.
But the story didn’t stop with the books.
Those stories created conversations. The conversations created an audience. And before long, we realized there were countless other people, personalities, businesses, and stories that deserved the same opportunity to be seen and heard.
That idea became The Man Behind the Gimmick Productions.
Today, MBTG is growing into a multimedia production company focused on storytelling, professional wrestling, interviews, promotional content, photography, video production, podcasts, animation, and original entertainment.
At the heart of everything we do is still the same thing that started it all: the story behind the person everyone thinks they already know.
Because behind every character, every business, every performer, and every gimmick — there’s a story.
And we want to help tell it.